The challenge is to, in a positive light, make people on holiday want to engage with the recycling system: buy a pre-paid plastic bag, fill it as they travel and deliver it to a participating recycle centre.
I do not like the word 'waste' and if I had my way it would be replaced with 'resource'. In our brainstorming and sketching I have been playing with portraying the items you may recycle as something that has it's own will, it's own journey it wants to go on.
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